I dare say players in the Nigerian event industry are the most talented group of people in the world! When we are privy to an idea or trend, we are able to give it the best interpretation possible.
The innate ability to translate event objectives into an overwhelming spectacle is beyond comprehension. Our stakeholders are a bundle of creative talent deriving inspiration from all around. With the innate ability to be better than even the tutor this is so because we are very practical and susceptible to knowledge.
The problem is once we effectively overcome the hurdle of the initial task of interpreting an idea that we are passionate about, we become confident of ourselves believing that there couldn’t be anything better than success, especially, if the patronage is encouraging.
We have the tendency to think that if we can deliver our client’s event objectives satisfactorily, then we don’t necessarily need to continue to polish our talents with the required information of the trade. The truth, however, is that the industry is dynamic and ever changing placing a huge demand on event planners to make a statement with each event. We need to be conversant with the latest trends, ideas, technology and information about the event industry.
Event planning is not merely about making huge profit, but more precisely it has to do with helping clients to make the right decisions concerning their event needs. Planners need to understand that the ways events are executed in contemporary times are quite different in more ways than one from times past. Clients’ event objectives are more complex and at times unrealistic.
Most of these event activities are so risk prone and have unfortunately become norms. The problem with most of our celebrity event planners is that they are geniuses quite alright, but lost in a familiar territory because they do not have the map.
Event planning industry is not static, but it is an ever moving body of ideas, which adapt to the challenges and complexities inherent in the business. International codes of conduct expect every planner to produce events in a responsible and responsive manner.
The recognition of risks of the job is top priority, which is taken to heart at the time of the planning process. In fact, risk and safety management is carried out simultaneously with the event preparation.
Event planning has moved beyond mere interpretation of event goals to having the environment in contemplation when directing the mind to the event in question.
The world of event planning has changed considerably over time, and the only way any planner can stay on top of the game is to be armed with the requisite information. Some of our planners think that they have it all, the patronage, publicity, and success and all, but without being derogatory these are all they have as the requisite knowledge of the demands of industry is lacking.
I envisage a time when the government would deem it fit to create laws that would regulate the event industry and ensure that a higher demand of responsibility is expected from stakeholders.
To achieve the status of a genius is less tough than to be able to remain a genius. A successful planner must be eager to horn his or her talent by attending seminars and workshop that will create and guarantee the necessary exposure.
It would be such a loss really to be a key player in an industry, yet ignorant of its globally acceptable and applicable…
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